Discovery Communications Inc. is licensing its name for a $1 billion ecotourism park to be named Discovery Costa Rica.
The new ecotourism park, called Discovery Costa Rica, will open in late 2020.
It will be located close to Liberia.
Visitors to the park will be able to participate in hiking, rock climbing and scuba diving.
Leigh Anne Brodsky is executive V.P. of Discovery Global Enterprises, the company’s licensing unit. She said she wants viewers to, “live out the lifestyle of Discovery beyond the experience of a TV screen. Millennials are interested in more than lying in a beach chair. They want to have an experience.”
Licensing deals like this one account for less than 5% of Discovery’s $6.5 billion 2016 revenue.
You can see more of what the park will look like in the video below: